DC Analytix Branding

[branding, UI/UX design, web development]

Introducing
DC Analytix LLC

American B2B-company specializing in designing, wiring, and programming data acquisition and control systems with a decade of experience.

Trustworthy and straight-to-the-point. Just like the company itself.

This project was a part of my thesis work. My thesis is available in Finnish here.

Visit the finished site or click here to see the results.

VISIT SITE

UX study: Cultural differences in Design & what is appealing to Americans?

Designing a website that converts visitors into customers

THE PROCESS

Timeline: 4 months

Team: Just me

Platform: Mobile-first web page

Challenges: to create consistent branding and a company web page for DC Analytix LLC

THE RESEARCH

Academic research was based on Hofstede's Cultural Dimensions and other studies relevant to the same theme.

In addition to that I conducted stakeholder interviews to find out what would be the ideal customer journey. Competitive and comparative analysis was performed. The goal was to find out what works and what doesn't on similar companies websites.

THE DESIGN

Colour blue can be found in many tech-businesses palettes as a main colour: it represents trust and there are no negative associations with it.

Straight-to-the-point approach works well for Americans. Navigation is simple and there's nothing extra on the page.

Wireframing and prototyping showed that contact form should be visible on every page. This way the visitor has an easy way to contact the business.

RESULTS

Americans need proof of talent. Therefore including relevant work experience and degrees is important.

Potential customer wants to make their own decision and doesn't appreciate being influenced, so showcasing services in a clear way is a must.